Take 2 STEM Campaign
Despite the growing importance of a STEM education in securing future jobs, the number of final year students completing STEM subjects in WA high schools has fallen in recent years.
To address this decline, our team was appointed by the Department of Jobs, Tourism, Science and Innovation to develop a campaign to excite young people about a STEM education.
In addressing the brief, we acknowledged the combination of a very limited campaign budget and an urgent delivery timetable lent itself to a digital-first campaign. We also recognised that authentic and impactful creative elements would be required if we were to grab the attention of young people and deliver real behavioural change.
Based on our research, the final campaign highlighted real people filmed in a genuine, unscripted environment. Personal stories are bold, powerful and engaging – particularly for young people looking for direction and advice.
In the first three weeks of the campaign, creative executions delivered 1.74 million impressions.
Strategy | Website design | Video production | Animation | Script writing | Logo design | Digital marketing |Radio ad | Print advertising